
HAMMER AUTO & 4X4
Brand Identity System
BRIEF
Hammer Auto is a new auto shop in Idaho Falls, ID in need of a comprehensive brand identity. The project encompassed a logo, color system, typography, social media graphics, and a trifold pamphlet — all designed to resonate with their target audience and effectively communicate their services.
WHAT I DID
Working closely with Hammer Auto's founders, I developed a thorough understanding of their vision and values to craft a cohesive brand identity. Through iterative collaboration, I designed a unique logo and color palette, eye-catching social media graphics, business cards, custom shop polos, and an informative trifold pamphlet. Each element was tailored to reflect Hammer Auto's services, expertise, and commitment to quality — ensuring a consistent, recognizable presence across every customer touchpoint.






